“Richmond isn’t an intolerant place,” said Trey Keeler, VCU Brandcenter student and one of the creators of Out RVA. “It’s this really awesome, great place–great food, great things to do, and also a great place to be if you’re gay.”
Out RVA took root last year at the VCU Brandcenter. “We were doing a project to promote the city to gay and lesbian travelers” for a local tourism company, Keeler said. The students began with market research, and discovered a disparity. “People outside of Richmond had these preconceptions of Richmond [as] being intolerant,” he said. Even new transplants to Richmond believed that about their city.